Lead is a person indicating interest in the products or
services offered by a company. Instead of obtaining random cold calls from
someone who bought your contact information, you would hear from an
organization or business you have had opened communication with.
Lead generation, on the other hand, is the process of
enticing and converting strangers and prospects into those leads. This is a way
of warming up possible customers to your business and getting them to buy your
offered products and services eventually.
The Importance Of Lead Generation
If you show an organic interest in your business, your
prospects or strangers will be the ones to initiate the relationship with you.
This will make it a lot easier and more natural for them to purchase from you.
Lead is often generated through information collection. The
information gathered may come as a result of a job seeker showing interest in the
vacant position, a person filling out a form to download a piece of content, or
a shopper sharing his or her contact information in exchange of a discount or
coupon.
Components Of The Lead Generation Process
- Landing Page – This is the web page where a visitor may land on for a certain purpose.
- Forms – These consists of a series of fields to connect information in exchange for an offer.
- Offer – This is something of value which is being offered on the landing page. It must have enough value so visitors will provide their personal information.
- Call-to-Action or CTA – This is a button, an image, or message calling web visitors to take action. When it comes to lead generation, this is to fill out the form provided on the landing page so they can redeem the offer.
Trivia Info Resource: www.revdigitalmarketing.com.au
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