Fascinating Facts About Promotion

Promotion is the way on how businesses make their products known to the customers. Its main aim is to make sure that customers are always updated about the existence and positioning of products. It is used to persuade customers to choose their products instead of choosing the ones offered by their competitors.

Promotion is not just about advertising. Rather, there are various approaches businesses take in order to get their message across to customers. One method of promotion is not enough. The use of different promotional methods is called the promotional mix.

Factors To Consider When Choosing The Best Promotional Methods

• Product’s nature
• Competition
• The stage in the life cycle
• Target market
• Marketing strategy or technique
• Budget

Main Promotional Methods

• Personal Selling
• Advertising
• Direct Marketing
• Public Relations
• Sales Promotion

Main Types Of Promotional Methods

Above the line promotion – This refers to advertising in the independent media like TV or newspaper ads. Although this can be targeted, it can be seen by people outside the target audience. The main method of this type is advertising.

Below the line promotion – This refers to different promotional activities wherein the business will have direct control. These include money off coupons and direct mailing. It is directly aimed at the target audience.

Trivia Info Resource: classactad.com