PR trends also usually come and go every year. This year, as of now, there were three PR trends that stood out. These are:
1. The growing popularity of thought leadership development and execution. Thought leadership is one of the newer marketing trends wherein business leaders and companies position themselves as leaders in their spaces and, this in turn, serves as a great framework for related PR tactics and campaigns. Under this trend, business leaders and organizations have to control the original content around their brands. When companies focus on thought leadership, they can surround their campaign and audience with the right kind of content.
2. The decline of the traditional press release. PR and marketing experts say that you are only wasting your resources if you’re still writing and distributing traditional press releases to journalists and outlets to get them to cover your news. Nowadays, it is now more essential for PR professionals and marketers to embrace new and different ways of getting news about their offerings and accomplishments to their audience. Using social media, for one, is a more efficient and effective way of sharing news today.
3. Content amplification is crucial. Although there are now plenty of channels to promote your messages, you still have to know how to leverage and amplify your content to get more people to read it. This all starts with the quality of the content you’re trying to get in front of your audience. PR experts say that if you start with good content, amplifying it to your targeted audience becomes much easier, and you’ll find even more avenues for distribution.
Info source: wma-Dubai.com
1. The growing popularity of thought leadership development and execution. Thought leadership is one of the newer marketing trends wherein business leaders and companies position themselves as leaders in their spaces and, this in turn, serves as a great framework for related PR tactics and campaigns. Under this trend, business leaders and organizations have to control the original content around their brands. When companies focus on thought leadership, they can surround their campaign and audience with the right kind of content.
2. The decline of the traditional press release. PR and marketing experts say that you are only wasting your resources if you’re still writing and distributing traditional press releases to journalists and outlets to get them to cover your news. Nowadays, it is now more essential for PR professionals and marketers to embrace new and different ways of getting news about their offerings and accomplishments to their audience. Using social media, for one, is a more efficient and effective way of sharing news today.
3. Content amplification is crucial. Although there are now plenty of channels to promote your messages, you still have to know how to leverage and amplify your content to get more people to read it. This all starts with the quality of the content you’re trying to get in front of your audience. PR experts say that if you start with good content, amplifying it to your targeted audience becomes much easier, and you’ll find even more avenues for distribution.
Info source: wma-Dubai.com
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