Wednesday, 11 March 2015

What You May Have Missed About Emails And Email Marketing

Email is a very widely used medium to communicate with other people all over the globe. It has been used both for personal and business purposes. Did you know that the first email recorded was that of Ray Tomlinson in 1971? He was an engineer at the computer company Bolt, Beranek, and Neyman in the United States. And the first message he sent was QWERTYUIOP. He may not have made sense in sending the message but the message was sent as an experiment or to test if two computers can exchange a message. He was the first person who initiated that @ sign be separated from the recipient’s name from their location.

Also, email used as a marketing campaign tool has long existed. Did you know that the oldest email marketing campaign and considered as the oldest electronic spam was sent in 1978 by Gary Thuerk. According to records the email was sent to 397 email accounts on the ARPAnet or also known as the Advanced Research Projects Agency Network inviting the recipients to a product demonstration.

If you are running a business and would want your marketing campaign be effective, take advantage of direct email marketing services. These experts don’t just send emails to be read by customers but to compel them to buy the offered products.


Trivia Info Resource: www.brandmail.com.au

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