Email is a very widely used medium to
communicate with other people all over the globe. It has been used both for
personal and business purposes. Did you know that the first email recorded was
that of Ray Tomlinson in 1971? He was an engineer at the computer company Bolt,
Beranek, and Neyman in the United States. And the first message he sent was
QWERTYUIOP. He may not have made sense in sending the message but the message
was sent as an experiment or to test if two computers can exchange a message.
He was the first person who initiated that @ sign be separated from the
recipient’s name from their location.
Also, email used as a marketing campaign tool
has long existed. Did you know that the oldest email marketing campaign and
considered as the oldest electronic spam was sent in 1978 by Gary Thuerk.
According to records the email was sent to 397 email accounts on the ARPAnet or
also known as the Advanced Research Projects Agency Network inviting the
recipients to a product demonstration.
If you are running a business and would want
your marketing campaign be effective, take advantage of direct email marketing
services. These experts don’t just send emails to be read by customers but to
compel them to buy the offered products.
Trivia Info Resource: www.brandmail.com.au
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